A strategic partnership proposal for website transformation, conference marketing, and digital growth — tailored to BiON's science-first DNA.
Before proposing solutions, we took the time to deeply understand BiON — your history, products, audience, and the untapped opportunities ahead.
Founded in 1997 in San Diego by Glen Lockhart, BiON is a family-owned USA manufacturer of professional skincare for estheticians, dermatologists, and plastic surgeons. Currently led by CEO Larry Lockhart, products address acne, aging, hyperpigmentation, rosacea, and sun damage.
Free of benzoyl peroxide, parabens, mineral oil, SLS, triclosan, hydroquinone, lanolin, nanotechnology, and synthetic fragrances. No animal testing. Natural essential oils only. See full free-of list →
Products sold exclusively through licensed professionals — not direct to consumer. Also offers private labeling for spas and clinics wanting their own branded skincare line.
Available across USA, Canada, Netherlands, Australia, and Ghana. HQ in Lincoln, NE. Website in English and Spanish. Active at esthetics trade shows nationwide.
We audited bionresearch.com across design, UX, performance, and SEO. Here's what we found — and how Dart will fix it.
Typography, layout, and imagery don't reflect a premium, science-forward brand.
7+ top-level items with 5–8 sub-items each. Key pages buried.
Password-locked Shopify page on a different domain creates friction for professionals trying to order.
No blog strategy, thin meta descriptions, no schema, no GA4 tracking.
Clean, science-forward design that says "trusted by dermatologists."
4–5 primary sections. Every page within 2 clicks.
Single domain, single brand. Login, ordering, education — all in one.
Schema markup, GA4, Search Console, conversion tracking on all CTAs.
Side-by-side: the dated current site vs. Dart's proposed premium redesign — clean, science-forward, and built to convert estheticians into loyal partners.
2019-era design, cluttered nav, no visual hierarchy, disconnected pro portal, poor mobile experience.
Clean layout, simplified navigation, integrated pro portal, SEO-first architecture, and GA4 analytics from day one.
BiON has been posting consistently — but not growing. We analyzed @bionskincareproducts across 681 posts and identified the strategic and creative gaps holding the account back.
Posts feel reactive — product photos mixed with reposts. No pillars, no calendar, no consistent voice.
BiON has posted some Reels, but frequency is very low and inconsistent. Instagram's algorithm now dedicates 46% of user time to Reels — without a consistent video strategy, reach is being left on the table.
Content doesn't distinguish between estheticians (B2B) and consumers (B2C).
Minimal replies, no proactive community building, no UGC strategy.
4 pillars: Science Education, Professional Spotlights, Before/After, Brand Story. Monthly themed calendar.
4 Reels/month — ingredient spotlights, esthetician day-in-the-life, application techniques.
Separate tracks for professionals (clinical, CE-style) and consumers (routine tips, "ask your esthetician").
1 hr/day: comments, esthetician engagement, UGC resharing, community outreach.
Ingredient deep-dives, myth-busting, clinical highlights.
Esthetician takeovers, protocol breakdowns, day-in-the-life.
Real transformations — the most powerful social proof in skincare.
From generic product reposts to a cohesive, science-backed content system. Below: the existing @bionskincareproducts style vs. Dart's proposed visual identity across four core content pillars.
With two International Congress of Esthetics & Spa events in 2026 (Dallas May 17–18, Long Beach Aug 23–24), BiON needs collateral that matches product quality.
Banners, table materials, handouts don't feel like the same premium brand.
Materials don't reflect the full range or science-first positioning.
Leads go into spreadsheets. No QR-to-signup, no automated emails, no ROI tracking.
No social countdown, no email invites, no event landing page.
Unified banners, table runner, signage — clinical-premium identity.
12–16 page catalog by skin condition with before/after case studies.
QR signup → landing page → 3-email automated sequence.
Social countdown (8–10 assets), email invites, event landing page.
2 banners, table runner, display cards, backdrop.
12–16 page premium catalog by skin condition.
Brochure, one-pager, cards, inserts.
Smart QR → landing page → auto-nurture.
Pre-show invite + 3-email post-show nurture.
8–10 countdown graphics + post-event assets.
Three defined projects, clear deliverables, fixed investment. Start with one or tackle all three.
Predictable monthly investment, priority support, and Dart as your ongoing marketing partner. All plans require a 6-month minimum.
Annual Discount: 10% off any tier with a 12-month agreement.
We're not just another agency. Dart is a full-stack growth marketing & creative agency working with leading brands across 7+ countries.
We've worked with Pfizer, Reckitt, and healthcare/wellness brands. We understand regulatory sensitivity, science-backed messaging, and professional audiences.
Website, social, email, SEO, print, video, creative — one partner for everything. No more managing multiple vendors and hoping they align.
Our design team delivers premium print collateral, booth graphics, and event marketing — exactly what BiON needs for the 2026 trade show season.
Strategy and account management aligned to US business hours, with a global creative team across the US, UAE, Australia, and Pakistan. 40+ time zones covered, enterprise-level output, competitive pricing.
We're excited about the potential of this partnership. Here's how to get started.